









As someone who lived in the building until recently and as someone who has spent the last decade researching the rich history of these buildings and their effect on our public square, lets just say I am deeply interested in the recent news that the residents of the 50+ apartments on the city-managed Pontalba (St. Peter side) have informed its residents that they will all need to vacate the building while a long renovation is done.
First, let’s get to the facts and do away with the misinformation about this building:
There are definitely some big issues such as the roof damage from Hurricane Ida to be dealt with, but the renovations seem to be more about “upgrading” the building. Again, very little in writing is given to residents or neighbors so this is based on my own conversations with staff and reading emails sent by various people connected with the building.
Residents seem willing to work with the renovation, even moving for short periods to other apartments. As a matter of fact, while I lived there, I asked where my latest lease renewal was and was told that since they may need to move us to another apartment, they were holding off on assigning us a lease for a specific apartment. So it was clearly an idea they were also working with at the time.
The issue with removing all residents for upgrades and roof repair is that many of them will not be able to find another space nearby. I think of neighbors who were service industry folks who worked later shifts and came home around 4 in the morning after work. Finding a space that is safe and quiet for folks like that is very nearly impossible in a neighborhood with so many illegal airbnbs operating.
Another question is if emptying it out is even needed. If you live and rent in the FQ, you have worked with landlords who need to do major repairs to these old buildings. I have never (not has anyone I know) had a landlord suggest I needed to leave for years to do those repairs.
And certainly important, is that they are losing 2 years of income.
There has been little information on this topic given in writing, including the actual plans of what is to be done.
In civic activist Jane Jacobs’ parlance, having mixed use and spaces made for people and not for massive development or infrastructure is necessary for a vibrant city. Those who live on the square happily share it with artists, readers, musicians, and others because all are needed to keep it dynamic and useful to the city. The residents are there after the shops close and the museums are shuttered, keeping an eye and an ear on late night activities, sharing information with the Square’s daytime users. It’s a delicate balance, and one that generally works.
Lastly, through my research on entrepreneurial activity in Jax Square, I have found that over the last 170 years, the residents of the buildings have almost always taken pride and care in living there. There have been times that it has housed people of civic stature, other times it had the workers or those newly arrived to the city, and very often, the creative and the enterprising have found their muse there.
That contribution cannot be overstated, especially in a neighborhood that is so physically important and so socially necessary. Let’s do better sharing what is planned and working with the residents and neighborhood to make this renovation helpful.

* I would even suggest that the city seriously consider the idea I have raised here many times: that offering owners incentives to build in a few rent-controlled spaces for the service industry in the smaller units in these buildings and throughout the commercial areas of the Quarter and Canal Street would be a game changer for the neighborhood vitality, for employers, and for the city.
Listen we get it. The French Quarter seems LIKE Disneyland to a lot of people. Certainly since the 1950s, it has grown more for tourists than for locals.
The difference is that it is still a real neighborhood of entrepreneurs, families, senior citizens…And it also has a whole other group of “residents” who are out on the sidewalks 24 hours a day, 7 days a week, hustling, hanging, and taking a breather outside during a long work shift. All of them belong , and truly, curious, so do fun-loving visitors are as well. Visitors are, although 10 million of them every year to our 300,000 residents is taxing especially the destructive bros and the overly pushy whoo-hoo girls staying in illegal short term rentals who are always too many and too much.
But still, here we are, gladly once again kicking off a massive tourist season: the LIX Super Bowl followed by Carnival, then French Quarter Festival, then Jazz Fest, then Essence, all before peak summer. We’ll count the coins and sleep in August.
The city has hosted a number of Super Bowls over the past 50 years, 2025’s Lix will be the 11th time for us, which puts us in a tie with Miami for the most hosts.
So we expect it: the city in a snarl over the last 2 months to get contractors to feverishly try to throw some asphalt on long-broken concrete, rounding up all of our unhoused and sticking them in warehouses, public space rented out to the highest bidder, security tactics that don’t make anyone feel safer only that their rights are trampled upon, 10 story high projected advertisements on buildings….
Sigh. We deal. We fight some of it, we accept other parts. it is part of our reality.
But this pic below is one that is just odd. They decided to cover the Cathedral, Cabildo, and Presbytere with this projection every night.

Not only does this projection hide the most beautiful historical buildings from being seen properly, it also highlights odd flaws, and makes one expect to see a Disney princess emerge, waving her dime store wand at bystanders standing around with plastic Tropical Isle grenade sugar drinks, confused and disoriented.
The blanked out windows make it seem even more fake, and the colors are horrific. I wonder if this is supposed to be Mardi Gras colors?
Even more oddly, we actually have a great illumination event called Luna Fete over the holidays that does some gorgeous projections about history, culture, and holiday cheer.
But this is not THAT. Visitors, you don’t even get that.
You might be a first time visitor, end up in the Square, and think you are looking at three hastily erected buildings with plywood behind their garish displays. You would then walk away thinking, what the heck was that about? (I heard someone actually say that as I left after taking this picture).
And you’d be right to think that.
And you would miss out on how gorgeous the Square is at night, as the birthplace of this 300 + year city, and not be able to view its public space that remains vibrant and used by locals and visitors alike, and which still has residents in the Pontalbas on either side and along the nearby streets.
The toll is one we have seen before: that the fakery becomes reality to those experiencing the city for the first time who then leave, thinking what was that?
So visitors, do your best to see behind the facades, and experience a city, not a projection, to talk to kind locals and have some real fun. We don’t want you to pay that toll.
As the likely incoming Mayor I ask of you:
With the news of the horrific car fatalities on Bourbon Street on NYE, it’s ONCE AGAIN time for us to rework the river end of Canal. The issues of terrorism are far more than I am equipped to assist on, but I do know the Quarter as well as anyone who has grown up, worked, and roamed it. I’ve written about it many times. These are just the most appropriate of those ideas for this latest vehicle as a murder weapon.
Here I go again.
Severely limit car traffic from the river to Rampart on Canal after dusk daily.
Reduce non-resident car parking in French Quarter.
invest in a permanent, state of the art bollard system.
don’t use this act to over police the unhoused, workers, or people of color.
Incentivize streetcar and taxi use by offering better and more stands or safe spaces to call for one.
More incentivized bike rentals (Blue Bikes), more bike cabs, safer bike parking.
Update taxi rules to match the Uber style wild west of ride hires. Allow taxis to pick up hailers.
Incentivize more buses along Rampart and Burgundy moving downtown through neighborhoods.
We need to incentivize the rework of the under-used, upper floors on Canal Street to be rent controlled for service industry/musician residents to balance the massive numbers of tourists and allow people to live near by.
Ramp up enforcement of building owners cleaning in front and keeping flow clear.
Bring in Feds to uncover bribes to officials that reduce enforcement.
Overall, safeguard and prioritize pedestrians and human-powered transportation in all of the ways we can.
That is one of the main issues that faces the French Quarter, and has for decades. This latest tragedy is just the latest one to underscore this truth.
The cultural and political significance of the square has already been well researched and widely published, all of it illustrating its role over the 300+ year history of New Orleans. Many writers have highlighted its colonial role as a military parade grounds, and others have focused on its development into its current role as the chief tourist mecca for the more than 10 million visitors the city hosts annually. Few writers however, focus on the individuals that have and continue to shape this square, doing so as builders, philanthropists, artists, activists, residents, and more.
Since the archives of written pieces on that history exists, this series of articles will instead focus on how entrepreneurs have used the Square since 1850. That date was chosen because it is when the Almonaster/Pontalba family added its final (of many previous) contributions to the Square with the iconic 4-story red brick buildings that still anchor the upper (west) and lower (east) sides of the Square. The buildings built by Micaela Almonaster Pontalba, a native daughter of the city who sailed back to France after they were completed never to return, set the scale and rhythm of how the Square conducts business to this very day.
Baroness Pontalba herself will be one of the entrepreneurs that this series will celebrate, as her efforts are a perfect prologue for the modern uses of the Square. Her half-decade long development of the two Pontalba buildings will center this story, as will the later generations of the Pontalba family who could not withstand the late 19th century and early 20th century abandonment of the square by the city’s elite. Luckily for them, others stepped in once again to keep the Square a democratic and dynamic place.
Even though the buildings remain the most significant contributor to how commerce is conducted in these 2.5 acres, the Baroness’ original plan for their use has to be considered an almost total failure. Instead, in true New Orleans fashion, the Square’s users adapted them through philanthropic intervention, city, state and federal oversight, and the sheer vehemence of New Orleanians who saw their value. These interventions happened at various times over the last 170 years, often at the last possible moment before demolition would have invariably led to the loss of the Square’s daily activity.


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