Entrepreneurial Jackson Square part 2: WPA

I continue to do research on the history of the square in terms of how it has been used and reworked by entrepreneurs, including the Baroness herself.

Last January was my month to dive deeply into the city archives to find new visual clues and records to bring alive the last 170 years of the Upper Pontalba. I was able to review the rental and management documents for the building at the New Orleans Public Library…

I am hoping THIS January I can unlock the key to gaining access to the state archives to be able to research the Lower Pontalba in the same detail.

Happy to find a photo of the Works Progress Administration (WPA) era renovation of the buildings as that project had the largest influence on the buildings and the Square in their history- so far.

WPA renovation 1930s of Upper Pontalba. Courtesy of the City Archives Repository

The WPA had an enormous impact on the entire city, and one could argue that it set the table for the population explosion, (which peaked at 627,000 around 1960), and the subsequent media attention that New Orleans had through the post war years,

By most accounts, New Orleans was in the top 5 in terms of completed projects through this Roosevelt administration initiative, most notably City Park where many WPA plaques and motifs can still be seen.

The Pontalbas received about $300,000 in repairs through the WPA, a staggering sum for 2 buildings that had been purchased just a few years earlier by preservationists for (likely) around 1/3 of that cost.

They had been built 80 years before for a total cost of about $330,000 and held by the Pontalba family in France through 3 generations before selling the Upper (St. Peter side) to Alfred Danzinger, Jules D. Dreyfous, and William Runkel in 1920, and the Lower (Saint Ann side) in 1922 to William Radcliffe Irby. Irby bought the Lower building for 68,000 and when he passed in a few years later, deeded it to the Louisiana State Museum.

Celebrate the birthday of the Baroness Pontalba

How funny- Maybe I should ask the Baroness a few questions since I am researching the commercial history of Jackson Square and of the Pontalbas. (And I wonder if the Grand Duchess will come back in town for this?)

 

At the Upper Pontalba Building, Jackson Square
THURSDAY, November 3th 5-7 p.m. 500 block of St. Peter Street
Meet the Baroness—Shop—Eat Cake—Enjoy Opera

A Celebration of the Life of Micaela Leonarda Antonia Almonester y Rojas, Baroness de Pontalba (Born: November 6, 1795, New Orleans, LA; Died: April 20, 1874, Paris, France). The Baroness Pontalba is the namesake of and responsible for the design, development, and construction of the Pontalba buildings on Jackson Square, the oldest continually rented apartment buildings in the United States. The Upper Pontalba Building is managed by the French Market Corporation and is part of the French Market District.

***Spend $25 in one of the participating Shops at the Upper Pontalba on Saint Peter Street and get a raffle ticket to win items from the Shops at the Upper Pontalba! You must be present to win. Raffles will be at 5:30 p.m., 6:15 p.m. and 6:45 p.m. **

Event Schedule:

Enjoy extended shop hours, retail specials, live opera, historical characters in costume, and a chance to meet Dr. Christina Vella, the author of the definitive biography of the Baroness Pontalba, “INTIMATE ENEMIES”
Signed Paperback copies of the book will be for sale at Muse at 532 St. Peter Street throughout the evening
5:00-7:00 p.m. Louisiana History Alive presents The Baroness Pontalba in person!
5:30 p.m. Raffle #1. Spend $25 in one of the participating Shops at the Upper Pontalba on Saint Peter Street and get a raffle ticket to win items from the Shops at the Upper Pontalba! You must be present to win.
6:15 p.m. Raffle #2!
5:45-6:30 p.m. New Orleans Opera Association performs from a balcony above the Shops at the Upper Pontalba
6:00-7:00 p.m. Book signing by Christina Vella, author of Intimate Enemies: The Two Worlds of Baroness de Pontalba
6:30 p.m. Happy Birthday, Baroness! Join us in singing Happy Birthday and sharing cake
6:45 p.m. Raffle #3! Spend $25 in one of the participating Shops at the Upper Pontalba on Saint Peter Street and get a raffle ticket to win items from the Shops at the Upper Pontalba! You must be present to win.